5 Social Media Tools For Facilitating Your Marketing Drive

Over the years, social media has increasingly become more adapted for business purposes. Currently, it is every brand marketer’s most valuable tool. Every business that is serious about increasing their reach, visibility and ultimately their market and sales has no choice but to take the social media seriously. Most people – including your ideal and…

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6 Tips for Effectively Rebranding Your Business

s Companies go through a rebranding process for a variety of reasons. Whether you have new products that don’t seem to be reflected well with the current company image, or need to make drastic changes to your digital marketing strategy, you need to be very careful with your rebranding efforts. If not done correctly, rebranding…

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7 Ways To Effectively Kick Your Email Addiction

  Emails will always be right there at the top of the list whenever we want to list out important and effective business tools. I cannot even begin to imagine what our lives would be like without it. We would still have to be sending hand written letters by hand via post office service or…

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10 Helpful Tips for Anybody Starting a Business for the First Time

Starting a business requires an excellent idea, dedication, and some knowledge about how to lead a business. This is necessary for the business to be successful and for you to keep improving it consistently. If you’re currently in the process of starting a business, you might want to know some tips and tricks that will…

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The College-preneur: 5 Tips to Successfully Starting A Business In College

Where I come from, there is a popular belief that the entire essence of going to college is to come out with a good degree so you can land a high paying job. It was – and still is to a degree – the most popular “parent-to-child” advice. All you need to do is to…

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6 Things to Clear Up Before Saying ‘I Do’ to a Business Partnership

One of my protégés met me a few weeks ago with a business partnership proposition. Not with me, but with a friend of his. He was very enthusiastic about the whole deal. And I was happy for him, sincerely. But just before he got carried away, I had to make him sit down and talk…

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Pinning With Purpose: 7 Tips To Market Your Business Using Pinterest

Image Credit At first glance, one could see Pinterest as just another photo-sharing site, but it is far more than that. You could be forgiven for that gross error in judgment. I mean, all you see at first glance is just a bunch of pictures in grid format, right? Clarity is found when you dig…

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6 Ways To Build Your Personal Brand On LinkedIn

  Are you an entrepreneur or involved in the corporate business world? You absolutely need a LinkedIn account. Not just that, you need to have a personal brand on LinkedIn. LinkedIn is not your conventional social network. Other social media platforms were built on the idea of connecting people – family and friends – so…

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How to Use Video Marketing to Establish Your Brand and Maximize Your Impact

You know the saying that goes, “A picture is worth a thousand words”, right? Well, a video is worth much more. In fact, if you know just the right video marketing strategy to adopt, you will find that it is the new darling of the marketing world. Say you are a venture capitalist looking out…

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Twitter Power: How to Promote Your Business on Twitter for Maximum Conversion

Social networks have been around for a while and the term is self-explanatory. Facebook – in 2006 – was updated to enable friends and family connect with each other. And that was it. For a while, it was all about Facebook; it was not a social network, it was the social network. There was no…

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