10 Helpful Tips for Anybody Starting a Business for the First Time

Starting a business requires an excellent idea, dedication, and some knowledge about how to lead a business. This is necessary for the business to be successful and for you to keep improving it consistently. If you’re currently in the process of starting a business, you might want to know some tips and tricks that will…

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The College-preneur: 5 Tips to Successfully Starting A Business In College

Where I come from, there is a popular belief that the entire essence of going to college is to come out with a good degree so you can land a high paying job. It was – and still is to a degree – the most popular “parent-to-child” advice. All you need to do is to…

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6 Things to Clear Up Before Saying ‘I Do’ to a Business Partnership

One of my protégés met me a few weeks ago with a business partnership proposition. Not with me, but with a friend of his. He was very enthusiastic about the whole deal. And I was happy for him, sincerely. But just before he got carried away, I had to make him sit down and talk…

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Pinning With Purpose: 7 Tips To Market Your Business Using Pinterest

Image Credit At first glance, one could see Pinterest as just another photo-sharing site, but it is far more than that. You could be forgiven for that gross error in judgment. I mean, all you see at first glance is just a bunch of pictures in grid format, right? Clarity is found when you dig…

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6 Ways To Build Your Personal Brand On LinkedIn

  Are you an entrepreneur or involved in the corporate business world? You absolutely need a LinkedIn account. Not just that, you need to have a personal brand on LinkedIn. LinkedIn is not your conventional social network. Other social media platforms were built on the idea of connecting people – family and friends – so…

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How to Use Video Marketing to Establish Your Brand and Maximize Your Impact

You know the saying that goes, “A picture is worth a thousand words”, right? Well, a video is worth much more. In fact, if you know just the right video marketing strategy to adopt, you will find that it is the new darling of the marketing world. Say you are a venture capitalist looking out…

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Twitter Power: How to Promote Your Business on Twitter for Maximum Conversion

Social networks have been around for a while and the term is self-explanatory. Facebook – in 2006 – was updated to enable friends and family connect with each other. And that was it. For a while, it was all about Facebook; it was not a social network, it was the social network. There was no…

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How New Startups Can Begin Building Their Brand

When a new entrepreneur begins a company, there are so many things to consider. The business owner must decide how they are going to effectively brand their company. Branding is more than just the name of the company and its products or services. It is the company’s logo, mission statement, website and the perception of…

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The Art Of The Start: Lessons I Learned From Guy Kawasaki’s Masterpiece

You will remember I shared a write up some time ago, where I suggested 9 books you should read before starting a business. Among that group of books, Guy Kawasaki’s ‘The Art Of  The Start’ stood out for me. What were you expecting? It’s about startups… This book is special. If I am to summarize…

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8 Ways You Can Effectively Use Instagram For Business

The social media is now so big; it’s actually beginning to make the biggest statement on the 21st century lifestyle. In fact research has it that more than half of the world’s total population connects via social media sites. Yes, the world has indeed become a global village, and rendering our geographical borders and distance…

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