How New Startups Can Begin Building Their Brand

When a new entrepreneur begins a company, there are so many things to consider. The business owner must decide how they are going to effectively brand their company. Branding is more than just the name of the company and its products or services. It is the company’s logo, mission statement, website and the perception of…

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The Art Of The Start: Lessons I Learned From Guy Kawasaki’s Masterpiece

You will remember I shared a write up some time ago, where I suggested 9 books you should read before starting a business. Among that group of books, Guy Kawasaki’s ‘The Art Of  The Start’ stood out for me. What were you expecting? It’s about startups… This book is special. If I am to summarize…

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8 Ways You Can Effectively Use Instagram For Business

The social media is now so big; it’s actually beginning to make the biggest statement on the 21st century lifestyle. In fact research has it that more than half of the world’s total population connects via social media sites. Yes, the world has indeed become a global village, and rendering our geographical borders and distance…

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4 Ways to Turn Customers to Brand Ambassadors

  Do you know that you can turn customers to brand ambassadors? Yes, you can cut on your ad budget and channel the resources to other aspects of business if you have loyal customers. These are customers that will preach the goodness of your product/service everywhere they go. Firsthand experience always helps to deliver the…

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7 Ways Phenomenal Entrepreneurs Respond to Business Crisis

Crisis Management, simply put is the process of dealing with situations or circumstances that have the potential of causing harm, is causing harm, or have caused harm. That’s a general definition. A more specific definition for a business will take into cognizance the effect of the crisis situation on the income, reputation, and even morale…

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6 Sales Lessons I Learnt From Brian Tracy for a Successful Sales Career

Brian Tracy’s story inspired me before I started my first business, and will continue to inspire me. After dropping out of school, working at so many menial jobs, travelling round America, and enduring being broke, the sales guru emerged successful. His story is that of going from grass to grace through sales. Definitely it was…

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7 Key Business Lessons Bill Gates Taught me

Have you heard of Bill Gates? Of the 7 billion plus people on the surface of this earth, I can bet you good money that at least 50% will answer in the affirmative. And why wouldn’t they? His story is awe-inspiring. He is a school dropout, from Harvard of all institutions. He founded Microsoft at…

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Dan Anton’s SEO Software is Changing the Search Industry, Again

(source: hgtv.com) Featured on International House Hunters, Dan Anton is the creator of SEO (search engine optimization) software which automates and scales repetitive tasks, traditionally performed by humans. With over 2.3 million searches per second, winning internet traffic originating from Google and search engines such as Bing, is a lucrative industry, projected to be $80…

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6 Guaranteed Ways to Maximize Internet Marketing Campaigns

Have you ever burnt the night oil and estranged yourself from sleep to stay at the office and churn out a marketing strategy? However, imagine that you kick off this campaign only to see everything you have worked for come tumbling down like a pack of cards. You keep wondering why your marketing campaign is…

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6 Ways to Select the Best Investors for Your Startup

All startups require capital, and investors have it. The worst thing you can do however will be to try to close the deal with any and every investor that comes your way. Not every investor with pockets full of cash is the ideal investor. You need to be smart when it comes to choosing the…

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