5 Social Media Tools For Facilitating Your Marketing Drive

social media tools

Over the years, social media has increasingly become more adapted for business purposes. Currently, it is every brand marketer’s most valuable tool. Every business that is serious about increasing their reach, visibility and ultimately their market and sales has no choice but to take the social media seriously.

Most people – including your ideal and current customers – are on multiple social media platforms and spend a significant amount of time there too. However, there is the danger of getting lost in the world of social media. In your bid to reach out effectively to every potential customer across all these networks, you might be spreading yourself too thin.

What you need to do is to seek help to be able to manage your profiles on multiple platforms seamlessly. This help comes in the form of social media tools that can help you take care of repetitive social media tasks, streamline your following and uncover analytics, thereby freeing up your time so you can attend to other crucial business matters.

Some of these social media tools are developed with specific platforms in mind, while some others cover a wide range of social media networks. Some are free, while some others offer paid services and almost all have a free trial period. Now you do not have to worry about going to extra lengths to manually build a social media following by creating handles with empty names and faces.

These time saving social media tools are too numerous to be covered in any single post, so I have taken time to mention just a few that deal with major social media platforms.

1. Leadfeeder

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Every business that is serious about growing a following knows that you must have a way for visitors to subscribe to your website and/or blog.

However, there will always be those – whom I like to call the “elusive crowd” – who will visit your site, maybe even your product/services page, scan through your terms and conditions, read your blog content but never show any sort of commitment. They never submit any sort of information, they just move on.

Leadfeeder enables you to uncover these visitors that you otherwise would not have even known about. What’s more is that as one of the most effective social media tools, Leadfeeder takes the work of your website Google Analytics a step further; it finds the connections between it and your visitors’ off-site profiles. You will now be able to know more about these visitors, what company they’re coming from, their interests etc.

Armed with this new visitor information, you can come up with a campaign that will speak to the interests of these visitors and measure the results. If done right, this is guaranteed to turn more of your site visitors into leads.

2. Crowdfire

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This one is for Twitter and Instagram enthusiasts. Everybody – individual or business – wants to be a celebrity on social media, or at least be perceived as such. This is why some people will follow you, only to unfollow you later after you have followed them. They do this to make their follower to following ratio look better.

How do you feel when this happens?

Crowdfire helps you to manage your followers effectively. One of the ways it does this is by identifying inactive users among your following along with your unfollowers and “firing that crowd”

Based on what your business is about, Crowdfire can also help find relevant users to follow with the help of the “Copy followers” feature. You can also keep track of how your posts/updates affect your follower/unfollower statistics.

If you would like to compare your account with another to measure their performances in relation to each other, Crowdfire can help you achieve that using the “comparison tool”. The best part is that with all it can do for your campaign, Crowdfire is a free tool, but to enjoy the best of it’s offering, you will have to upgrade to one of its paid plans.

3. Iconosquare

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This one of the social media tools targeted at Instagram users. This tool is robust in its offering of functions for business application on Instagram.

With Iconosquare, you will be able to track follower growth, rank followers, track unfollower rate, keep an eye on the performance of your hashtags, track what times are the best to post depending on your audience, create a vanity link/URL for your Instagram content among other things.

Put simply, Iconosquare helps you measure, understand and improve every important aspect of your Instagram activity. It should be noted, however, that Iconosquare is not a free tool, but with all it has to offer, paying anywhere from $49 – $499 per year is a little sacrifice to make.

You will be able to choose from three pricing categories, plus, elite and corporate. Feel free to take advantage of the 14-day free trial period before you make your choice on the option you will go for. If you do not feel comfortable with your chosen option, you can always upgrade, downgrade or cancel at any time.

4. Instagress

Social Media Tools

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This is still one of the social media tools targeted at instagram users. Instagress is different from Iconosquare in the sense that it helps you carry automate your Instagram activity, while Iconosquare is like a detailed Instagram analytics tool.

With Instagress, you can automate major Instagram actions like commenting, following, unfollowing and liking posts. It has a plethora of options that can help you target a specific audience. You can target users by the people they follow, hashtags they use, their location, their post count, follower and following ratio and many more.

You can also define the frequency at which Instagress performs actions with your Instagram account. Instagram offers a 3-day free trial period, after which you will have to choose from any of six offered time packages, ranging from 3 days at $1.99 to a full year at $79.99.

This tool also has a unique future such that you can run manage as many Instagram accounts as you wish on one time package. Instagress allows you to share a time package between accounts. So for instance, you could buy a 90 days package between 3 accounts at 30 days each and have them all run at the same time.

5. Buffer

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This is definitely one of the greatest social media tools. It is also a breath of fresh air in the sense that it is not restricted to any social media platform. It supports all major networks like Facebook, Twitter, Pinterest, LinkedIn and Google+.

With Buffer, you can connect to the pages and profiles of all your selected social media accounts, create and share content to any or all networks, create a customized posting schedule, shorten your URLs among other things.

Even if you’re not confident about the right times to post, you can let Buffer take care of that for you. When set to automatic posting, it identifies your audience’s highest engagement periods and posts in during those times.

Buffer also has a free trial period that you can take advantage of before going for any of the paid packages. You can also add a browser extension or download the mobile app on your smartphone. All Buffer users love this because it enables them share stuff they see online on the go – whether they are currently on Buffer or not.

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About Toby Nwazor

I help entrepreneurs and aspiring entrepreneurs build successful startups by providing motivational tips here. You can equally see my work in cool places like Huffington Post, Entrepreneur, Good Men Project, Business 2 Community, Addicted 2 Success, Bella Naija and so many others. Each week, I send out a newsletter with free guides on how to be a successful CEO and build successful startups

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