There’s more to creating a successful business than offering a selection of popular products at the right price. To stand out from the competition and gain customer trust, you’ll need to boost your brand reputation online too.
Today’s digital customers have access to endless companies online. The only way you can ensure that you continue to earn a profit in this competitive landscape is to connect with your audience on a deeper level.
Your brand reputation is how you show your customers that you deserve their attention. A good reputation demonstrates thought leadership, credibility, and authority. It convinces your prospects that you’re the best solution to their problems.
A bad reputation sends your clients in the opposite direction, convincing them to buy from competitors instead.
So, how do you boost your reputation quickly and effectively?
Here’s what you need to know.
1. Collaborate with Influencers
Earning a fantastic brand reputation isn’t easy when you’re a new company. Most customers won’t know anything about you yet, and you may not have many reviews to make yourself look more credible.
With influencer support, you leverage the existing reputation of specialists in your field to make your company look better.
Influencer marketing involves choosing people in your industry that already hold sway with the customers you want to attract. These people then direct your audience towards you by sharing positive reviews of your products, talking about your brand, or even just using your products.
Many leading brands around the world use influencers to make their items stand out today.
Pro tip: Consider reaching out to a handful of micro-influencers in a specific niche if you have a limited budget. Many times, customers find micro-influencers more authentic and trustworthy than celebrities with millions of followers.
2. Use Social Proof
Influencer marketing is just one of the many ways business leaders can boost their brand reputation. Another option is to gather as much social proof as possible.
The term social proof refers to anything that can confirm how great your business is (outside of statements from you and your team).
For instance, reviews and testimonials from happy customers demonstrate that you’ve fulfilled your promise to deliver excellent products and services.
If you’re a new business with only a few clients, there are other ways you can showcase your expertise. Include certifications you’re received. Official industry badges also show that you’ve taken the time and put in the effort to improve the quality of your business and meet specific standards.
Pro tip: If you’re having a hard time convincing people to leave reviews on your website and social media, consider enticing them with freebies. You could enter everyone who leaves a review into a prize draw or give customers a discount on their next purchase. This could be a great way to get the ball rolling with reviews when you’re just starting out.
3. Create Quality Educational Content
Content is still a crucial part of standing out in the digital world. The more informative content you create, the easier it will be to demonstrate just how knowledgeable you really are.
The key to success with content marketing is making sure that you’re writing for two specific groups.
First, you need to ensure that you’re writing content that appeals to your target audience. Look at the common questions that your audience asks your sales and marketing teams and see if you can create blog posts that respond to them.
Another option is to look at the common terms that people search for in your industry. This will also help you to write for the second entity that matters to your business success – the search engines.
Creating high-quality content around keywords is a powerful step in improving your search engine rankings. The higher you rank on the search result pages, the more credibility your company will have.
Pro tip: Diversify your content. Not all users enjoy long text posts. For instance, if you want to teach your customers how to use a specific product, create a video tutorial. Videos are easier to consume and also generate more engagement and shares.
4. Provide Amazing Customer Service
Today’s customers aren’t as interested in price points and features as they used to be. While your service or product must match your audience’s budget and requirements, you also need to ensure you’re offering something else.
A great experience is what turns one-off purchases into loyal customers.
Providing amazing customer service is how you help your audience to fall in love with your brand. This could mean giving people a range of shipping options if they want to get their purchases fast.
It could also mean setting up an instant chat service on your website to answer client questions immediately.
The more you delight your audience with customer service, the more likely it is that they’ll come back to you in the future whenever they want to purchase a similar product or service.
Happy customers can even become advocates that send new clients your way. You could enroll your VIP customers into a loyalty program, and reward them every time they refer someone new. Referrals are a fantastic way to boost brand reputation because they are built on trust and appear more authentic than brand marketing messages.
Pro tip: make it easy for clients to find the information they need on their own. Create extensive FAQ pages, policy pages, tutorials, or product descriptions. This also provides you with more opportunities to boost your SEO efforts.
5. Personalize the Customer Experience
Finally, remember that none of your customers want to feel like an anonymous number when interacting with their favorite brands. Today’s clients like to buy from companies that understand them and their values.
Personalizing the customer experience is easier today than ever before, thanks to the latest software solutions. You can invest in things like customer relationship management tools, which track your conversations with clients across multiple platforms.
Social media and email marketing tools make it easy to segment audiences into groups and send each segment different messages.
Getting personal with your marketing strategies will even boost your audience’s changes in purchasing extra things from your company. A client is much more likely to convert when you send them a marketing message based on the products or items they’ve bought before.
Pro tip: when your customers subscribe to your email newsletter, give them to option to choose how often they want to receive it and what type of content they’re interested in. This reduces the chance of them unsubscribing quickly, making you lose a valuable lead.
Boost Your Brand Reputation Today
Your brand reputation is a crucial tool for business growth. Today’s customers have more options than ever before when it comes to figuring out how and where they want to spend their money.
This means that you need to be extra cautious about how you interact with your clients. Boosting your brand reputation not only enhances your chances of attracting new customers, but it could mean you have an easier time maintaining existing clients too.