You will remember I shared a write up some time ago, where I suggested 9 books you should read before starting a business. Among that group of books, Guy Kawasaki’s ‘The Art Of The Start’ stood out for me. What
Are blog posts still relevant in 2020 when video streaming is already the norm and podcasts are stealing the show? The answer is yes! In fact, in this very saturated digital world, blogging in 2020 is more important than ever.
Designing (and developing) a new product for the market is one of the most exciting moments for business and startup owners. Sometimes it could be because there is a need to cannibalize an already existing product or because the products
I read an article titled Why I turned to Outbound Marketing Again. It was one of the best articles I have ever read on outbound marketing, and I must commend the effort the author put into it. I understand exactly
Let’s not get it twisted. Your brand doesn’t stop at having a dope logo. In fact, a logo is not a brand. It’s much more than that. It’s how your business is able to connect with the emotions of your audience
We can all understand the appeal of working with our loved ones – most of us anyway – but until recently it hasn’t been viable. Traditionally, starting a business is expensive. A couple needed to work the rat race until
My sojourn as an online entrepreneur began three years ago. And since then, I have read and heard online entrepreneurs complain about having too much to do and insufficient time to handle them. This problem has drastically reduced the productivity
We are often told that maintaining employee morale is crucial to running a productive and successful business. But we don’t hear as much about what actually reduces employee morale, and how to raise it again. Let’s take a look at
Over the years, social media has increasingly become more adapted for business purposes. Currently, it is every brand marketer’s most valuable tool. Every business that is serious about increasing their reach, visibility and ultimately their market and sales has no
s Companies go through a rebranding process for a variety of reasons. Whether you have new products that don’t seem to be reflected well with the current company image, or need to make drastic changes to your digital marketing strategy,
