It can be hard to keep track of all the buzzwords floating around the world of business. Of all of them, marketing and branding probably have the biggest tendency to get lumped together. The truth is, they are two very
Digital strategies that are not producing results can be very frustrating. It is great when your marketing efforts are getting leads and conversions, but what do you do what it is not? How do you bounce back from dismal campaigns?
If you still think of Snapchat as a platform for kids and teenagers, you will miss out on an excellent business opportunity. After all, Snapchat statistics show that 64% of big brands, such as Audi or Nike, are using this app
Imagine attracting traffic to your website and having them leave without a trace. How will you convert visitors into customers if you don’t know who they are, what their motivations are, and how to reach them? This is
Image by Thomas Ulrich from Pixabay All startups, small businesses, and large conglomerates require a social media plan—unlike the early days of digital media use when anything went, social media now needs structure. Because social media cannot be discounted in
The digital marketing trends of 2020 are unlike what we have seen before—technology has changed, giving marketers more opportunities to reach users, and in new ways. We look at the six biggest marketing trends of 2020, and how businesses can
Are blog posts still relevant in 2020 when video streaming is already the norm and podcasts are stealing the show? The answer is yes! In fact, in this very saturated digital world, blogging in 2020 is more important than ever.
I read an article titled Why I turned to Outbound Marketing Again. It was one of the best articles I have ever read on outbound marketing, and I must commend the effort the author put into it. I understand exactly
"Attract. Engage. Convert." The typical sales funnel for an online business comprises four key stages: Awareness, Consideration, Conversion, and Retention. Basically, their sole aim is to grab more quality leads and converting them into customers. But this isn't easy at