Designing (and developing) a new product for the market is one of the most exciting moments for business and startup owners. Sometimes it could be because there is a need to cannibalize an already existing product or because the products
We can all understand the appeal of working with our loved ones – most of us anyway – but until recently it hasn’t been viable. Traditionally, starting a business is expensive. A couple needed to work the rat race until
Have you ever thought about the possible outcomes of a data breach in your company? According to Norton, 38 percent of cybercrime aims at the United States, making the country the world’s top target. We shall discuss PCI compliance and
Starting a business requires an excellent idea, dedication, and some knowledge about how to lead a business. This is necessary for the business to be successful and for you to keep improving it consistently. If you’re currently in the process
Are you an entrepreneur or involved in the corporate business world? You absolutely need a LinkedIn account. Not just that, you need to have a personal brand on LinkedIn. LinkedIn is not your conventional social network. Other social media
Social networks have been around for a while and the term is self-explanatory. Facebook – in 2006 – was updated to enable friends and family connect with each other. And that was it. For a while, it was all about
You will remember I shared a write up some time ago, where I suggested 9 books you should read before starting a business. Among that group of books, Guy Kawasaki’s ‘The Art Of The Start’ stood out for me. What
Do you know that you can turn customers to brand ambassadors? Yes, you can cut on your ad budget and channel the resources to other aspects of business if you have loyal customers. These are customers that will preach
According to this report, 90% of all startups crash after the first five years. Horrible, right? I know the feeling. Imagine having to lose your business in less than five years despite all you invested in it. I’m sure
Do you own a small business/startup? Would you like to take your business beyond the shores of your state, perhaps even beyond the shores of your country or continent? Would you like to have global marketing strategy that can work
