Since the pandemic COVID-19 is affecting all over the world, and giving birth to numerous challenges. The economic disturbance, health crisis, and various startups are shutting down. But there is one thing that we have in this modern era, which is helping us to stay stable to some extent.
Do you know what that is? Of course, the internet! Due to the interconnectivity, we can communicate with people, finding out the updated information about the world. In fact, because of the internet, several startups are continuing its operation despite not being able to open their physical stores.
There is no denying the fact that the impact on humans due to coronavirus can’t be stated in one sentence. But for those who can do work, help in minimizing the economic crisis could make a great difference between staying under or afloat. So, the global communities around the world are taking the necessary steps to mitigate the spread of the COVID-19 outbreak.
In fact, several companies from all sizes and shapes are doing their best to keep themselves afloat. Is your startup one of them? During these times of uncertainty, one of the most common problems for startups is doing marketing for their business. But don’t forget, there is a unique way to do marketing, and that is digital.
Let’s deep dive into the article to get important regarding digital marketing ideas for your small business during COVID-19
1. Connect with your customers through Social Media Platforms
With the outbreak of coronavirus, we all are struggling with the economic and health crisis. To save ourselves and loved ones from being tested positive, we are all taking necessary precautions. We are locked down in our homes, can’t meet anyone, or go out for adventurous activities. So, this is the high time to really show more concern to your digital marketing plans for operating your business smoothly. Social media platforms would be your best perspective.
More people are suffering from social media because of being stuck at home. They all are scanning for updates and trying to stay connected with the world in the isolated nation. Therefore, you should use your business to do something grateful for the nation like you can assist the elderly to do online shopping by launching various videos on social media. In this way, you can promote your good deeds with social media marketing to help build your brand.
For instance,- The CEO of McDonald’s has recently delivered a video message to their customers about their health issues and safety concerns. After all, the company understood the urgency of reaching its audience promptly in order to dispel rumors, avoid panic as well as branding the business.
2. Stay Ahead of your Competitors
If you were struggling to stay ahead of your competitors, now this is a great time to do something unique. You can adopt the new techniques of using SEO in order to increase the organic traffic to your website and keep your competitors past away. You must want your business to be on the front page of the Google SERP as well as at the top of the list so that when customers use a certain keyword, they will end up landing on your website.
Since to reach the top rank of the SERP’s, it takes time, and use of multiple strategic optimization strategies. So, if you are not taking proper steps to optimize your website and content on a daily basis, your business might have to lose valuable ground in the search results. There are certain chances that your freefall could cost your business thousands of dollars in lost revenue. That’s why, it is said that it is essential to stay ahead of the curve and do all necessary steps possible to keep your website updated and optimized.
Probably, the level of competition within the businesses would increase in the near future. So, it is also important to remain competitive with your digital marketing strategy to help your site rank higher than competitors. This is a great time to strengthen your campaign in order to improve your rankings and potentially outrank competitors.
3. Communication is always the key
The third tip for doing digital marketing for your business during the pandemic outbreak is to communicate with your stakeholders, employees, and also the advisor. The business owners have to understand the local impact of the COVID-19 on its stakeholders. So, you need to help the firm to stay empathetic, determined, and focused. In fact, you should also understand the needs of its employees, as well as the company’s other external and internal stakeholders. Whenever you need to evaluate and carry the decisions based on the directives from the head office, you should communicate with the employees and resolve all the queries they have till now.
4. Be Prepared to Pivot as a Business and Inform Your Customers
During this uncertainty, it is high time for businesses to connect with their customers like never before. In this way, you can show empathy and concern to your loyal users so that they will stay connected with your brand. In fact, it will also help your business to show some relevance at a time, while people are staying at home.
For instance- due to the outbreak of coronavirus, all the restaurants are closed right. If you are operating a food service, then you can help your customers by delivering food without adding any delivery charges. Also, let your users know that you have increased all the sanitary practices, and you are taking proper precautions to stay free from the deadly virus.
On the other hand, if you are running a gym, then you can also offer online workout classes to stay in the competition without disturbing the government orders. Moreover, grocery stores can also offer free curbside pickup. All of these opportunities can be boosted with strategic social media campaigns.
People are forced to be quarantined at the moment, their eyeballs are more on social media, and other platforms than ever before. They are looking to social media, especially for updates on closures, new procedures for businesses and news. That’s why, now is the most important time to be visible digitally because other forms of traditional marketing will be stalled.
5. Unique Circumstances always provide opportunities
Another tip that will help you in marketing your business through digital ways is offering special discounts to your customers. Start identifying your product and services which you are offering to your clients and then, based on that information, create a special offer. Several people are scanning the website just to look for special discounts in order to save money during a time of unrest.
Hence, it is a great time and method to engage with your users and keep a steady flow of income so that you can keep your company’s door open. You can also put your special offers through pay-per-click (PPC) advertising and social media platforms. Just be prepared to stay in action with new strategies to help your brand come back to a ‘healthy market’.
6. Don’t underestimate the importance of Local SEO
Since we all have reduced our travel expenses, and are forced to stay at home during the public health crisis. It means that all the consumers now must be looking for local businesses to shop. In short, they must be searching for nearby destinations for supplies, products, and services.
So, if you want to stay in the competition, you need to make sure that your business is incorporating local SEO strategies to optimize the website for “near me” searches. You want customers in your geo region so that they turn to you first easily.
Another way to boost your Local SEO strategy is to add positive reviews about your company. During this uncertain time, online reputation management is as essential for your business as ever because now people are more using online services. So, to provide the right service or product for people during a stressful time is likely to be rewarded with a glowing review.
By now, you would have a better idea about digital marketing ideas for promoting your business during the coronavirus outbreak. If your business is dealing with the uncertainty and lagging behind, then you should follow these tips. Businesses that think on their feet and show the ability to adjust with new COVID-19 marketing ideas swiftly will come out ahead of others that fail to alter their approaches. Stay safe and operate your business activities smoothly by incorporating new ideas to stay in the competition. Good Luck!
About The Author
Sarath C P is a Digital Strategy Consultant at Eqvista, a sophisticated equity management software that allows companies, investors and company shareholders to track, manage, and make intelligent decisions about their companies’ equity.