If you are like me, then starting a blog for your business is easy. One major place you will face a huge challenge, however, is on how to drive traffic to your new blog after you must have started it.
Just when you think you’ve got everything all going really well, your Google Analytics gives you the real picture of what’s actually happening to your blog.
In the past week, you’ve had only a handful of visitors coming to your blog and not a single comment on any of your blog posts.
Okay, take a breather. Next week’s going to get better. But NO! The analytics say that nobody’s dropped by.
What could be wrong? Is it the blog posts? Nobody finds you interesting? You are not following the current SEO trends?
To make matters worse, a reader stopping by your blog is not a guarantee that they’ll keep coming back. You need to do a little extra to make sure that that visitor becomes a devoted reader.
Here are some savvy strategies on how to drive traffic to your new blog and get more followers. And if you find them useful, click on any of the social media buttons here and share it on your wall.
Step 1. Create epic content
Content’s the foundation of every great blog. In fact, it’s what will determine whether your blog is worth coming back to. And people love high-quality epic content.
There are a lot of facets to a blog post that makes it epic. Let me run you through the ones you have to pay attention to:
a). High value
While you’re considering what you’ll blog about, ask yourself, “Is this something my target audience will find interesting, useful, informative or entertaining?”
Share your best tips and make them really easy for your readers to apply.
Got some helpful stats? Put those in! Is there a study, trick or tool that you feel your target audience will find useful? Tell them about it. And while you’re at it show them how to make the most of the information you just shared.
If you have done this before and it worked really well for you, leave a comment below and share just how you did it.
b). Visual appeal
We’re visual creatures and whether we choose to admit or not, we like work that pleases the eye. That is why the use of infographics is an excellent marketing strategy, and using high-stock images will get you more views.
Do you want to drive traffic to your new blog? You have to spend some time and resources in its design.
This could mean coughing out a few extra bucks to buy a theme. Free themes can be wack at times. Your goal is to give your blog readers the best user experience.
Also, every good blog post should be easy to read. Blog posts are very different from a thesis or research paper. You don’t have to follow the rules they taught you in English class. Your blog post must be easy to read. Your sentences should be simple and your paragraphs should not be too long either.
Here’s what I’m talking about:
The screenshot below is an excerpt from Neil Patel’s blog post titled “How This One Little Word Will Change Your Life”.
If you take a look at Neil Patel’s blog you’ll see that all his blog posts are made up of short paragraphs of nothing more than two or three lines. He has a lot of one-line paragraphs in there too.
This makes it easy for his readers to read through the blog post quickly.
Now let’s back up a couple of paces. You’ll see that there are subheadings in the blog post. These subheadings make it easy for those who scan through the blog post to note down all the key points in the blog post.
I know you won’t be able to read the subheadings from the screenshot above. But stay with me here.
I used the orange boxes to help you see the number of subheadings that are in that blog post. As you can see, this gives the blog post a nice, easy to read structure.
Next, check out the pictures he put throughout his blog post.
There are infographics to help readers deepen their understanding of the topic and relatable pictures to give a graphical representation of the subheadings.
Step 2. Add some variety to your content
There are so many ways you can put out your blog content. Here are some examples:
- How-to posts – These are more in-depth posts that teach your readers about a certain topic.
- Roundups – These are lists that cover a particular aspect of your niche.
- Interviews – Basically a transcript of an interview you had with an expert in the industry.
- Personal posts – Blog posts where you get personal and vulnerable to your target audience.
Step 3. Market your content and reach out daily
Now that you have your content down, the next thing you need to do drive traffic to that new blog is to put your content out there in front of as many people as possible.
In fact, you have to spend more time promoting your content than creating it.
Here are some ways you can go about it.
a. Share your blog post on social media
As soon as you publish your blog post on your website, one of the things you can do to increase the visibility of your blog post is to share it on social media.
Sharing your blog post on social media alerts your readers when you have a new blog post up.
b. Comment on other blogs
To get traffic to your new blog, you have to show your potential readers that you’re someone who is worth listening to.
One of the ways to show your expertise and authority is to write insightful comments on blog posts where your potential readers hang out.
The idea is to attract people to want to get to know who you are and what you’re about.
You can take things further by adding a link to one of your blog posts in the comments. But make sure you don’t do with the aim of spamming someone else’s blog.
So, don’t overdo this. If your blog post will buttress a point you’re making in the comment then feel free to add.
c. Build relationships with other bloggers in your niche
Bloggers are always willing to help other bloggers.
When you publish a new blog post, share it with your new blogger friends and ask them to share it with their audience and offer to reciprocate the same for them.
That way you cross-promote each other’s content thereby creating a larger reader-base for your blog.
d. Craft a compelling call to action (CTA)
People like being told what to do in blog posts…like literally. This is an area you can take advantage of when you’re creating content for your blog.
You can use this as a means to get your readers engaged.
When your readers are engaged with your content it gives them a reason to keep coming back. It’s no surprise because you will feel more comfortable going back to a place that you got engaged in.
A call to action is usually an invitation to your readers to do something. It could be to join your email list, drop a comment on your blog post or share the blog post on social media.
You can creatively use CTAs throughout your blog post to encourage your readers to click on one of your previous blog posts.
Step 4. Guest post on other blogs your target audience read
One effective way to get people to read your blog posts is guest posting. We all know bloggers like Ramit Sethi swear by this stuff. This is how they were able to build an audience for his blog.
You can get into guest posting by offering to write a blog post for other websites. You leverage on their audience and through the backlinks to your blog, readers will get the opportunity to read some of your blog posts as well.
In the guest post, you can make a quick mention of your blog in your author bio. That will give you some exposure and drive traffic to your new blog.
Step 5. Figure out SEO
There are millions of people searching for things on Google. Blog posts that make it to the first page of Google’s search results get more exposure than websites that fall on the other pages of Google’s search results.
In order to make your way to the first page of Google, you have to have a good grasp of Search Engine Optimization (SEO). There are a lot of SEO tips, tricks and secrets that will help get your blog post to the first page of Google.
One nifty tool that could help you improve the SEO of your blog post is Yoast SEO. This plugin, when installed on your website, will help you identify areas where you can improve the SEO of each of your blog posts.
Running every blog post you make through Yoast SEO will get you closer and closer to improving the SEO results of your blog.
Step 6. Get your readers on your email list
It’s always advised that you start building an email list as soon as you start a blog. This helps you build a list of continuous readers.
Through your email list you can let your readers know when you publish a new blog post. You can also use your mailing list to share your previous blog posts as well.
Use a good lead magnet that will attract the interest of your readers.
For instance, one of the things we use as a lead magnet for my website Millionaire Writers, is a free course that will teach you how you can start making money immediately as a writer even if you are a newbie.
When you sign up, you automatically get subscribed to our email list. So we give you our free course in exchange for your email.
Your lead magnet can come in different forms. It can be in the form of an eBook, checklist, videos, audio or like what we did here, an email sequence that teaches something that your readers would like to learn about.
Once you have their email and you deliver the lead magnet.
Your mailing list is a great way to build a strong relationship with your readers. That way you endear yourself to them and encourage them to keep coming back to your blog.
If you follow the steps above, you will not just drive traffic to your new blog, but you will grow a tribe of loyal followers too.