Designing (and developing) a new product for the market is one of the most exciting moments for business and startup owners. Sometimes it could be because there is a need to cannibalize an already existing product or because the products you have presently are outdated and need to replaced. In any case, new product development becomes a necessity.
Generally, there are seven stages of a new product development process that transforms your product ideas into well-crafted designs, and then turns those designs into products that customers can actually use.
As exciting as the process might be, however, there will still be challenges to face along the way. These challenges, including getting the user experience of the product just right, may affect your go-to-market timeline. In a market as competitive as it is today, not reaching the market at the right time is a huge mistake.
So, how can you maintain a consistent go-to-market schedule and keep your product development on track? There are a number of tips and tricks you can use to stay on schedule in product development, and we are going to review them in this article.
Use the Right Resources to Stick to Your Product Development Schedule
The right tools can help speed up design and development workflows. The wrong tools, on the other hand, will only create new problems and slow things down. For example, using ordinary design software like Adobe Illustrator to design PCBs isn’t wrong, but the decision to use Illustrator will result in delays and potential issues.
What you want is a specialized set of tools. When designing schematics and boards, for instance, you can look into Autodesk Eagle vs. KiCad. The latter is actually really interesting since it is designed to streamline the whole product design process in one platform.
Set Firm Deadlines
As tempting as it may be to push the product launch date back because there are more things to explore, sticking to a firm deadline is always the better way to go. Yes, you want to work on iterations of your product idea to end up with a good product, but sticking to your product development schedule allows you to remain competitive on the market.
Design and development cycles need to be shorter and more precise. Instead of one product development period of 3 months, do cycles that last for two weeks and focus on specific parts of the product development process. Shorter cycles let you direct all of the available resources to a specific set of tasks.
Think Like the Customers
There are reasons why it is called User Experience (UX) and not CEO experience or business owner experience; UX puts emphasis on satisfying users rather than the owner of the product. The approach is actually useful in product design and development, since it allows you to focus on satisfying your customers and giving them what they really want.
When you start putting UX first, eliminating features that aren’t valuable and keeping the development project on track become easier. After all, you have the customers’ specific demands and requirements guiding you through the process.
With these tips in mind, there is no need to push the launch date of your product back because of development issues. Stick to a narrow corridor and get your product idea converted into a real product for customers in no time at all.