For several businesses, the decision to move to an online business is one they still face. The steady rise of eCommerce websites is a signal that it is time for brick-and-mortar stores to have online operations. The recent pandemic pushed
It can be hard to keep track of all the buzzwords floating around the world of business. Of all of them, marketing and branding probably have the biggest tendency to get lumped together. The truth is, they are two very
Who would’ve thought that there would be a pandemic all of a sudden? Covid-19 and the worldwide lockdown crisis have changed so many things making businesses experience major impacts whether it was a big business or small, they have all
In today’s world, social media marketing is imperative for the success of a brand. After all, according to Statista, over 40 percent of the global population is present on social media. To further break it down, according to data collected
According to a 2019 report by Ponemon Institute, startups lose up to about 3.92 million dollars each year. Now, that is a significant amount of money that can make or break any business let alone a young startup. A data
Cold emailing is a great way to generate business and it’s especially useful when your a startup and cash flow is tight. Cold email can be done from a single email account and the only cost is your time. Out
Digital strategies that are not producing results can be very frustrating. It is great when your marketing efforts are getting leads and conversions, but what do you do what it is not? How do you bounce back from dismal campaigns?
“Change is inevitable for a business to adapt to the new environment and improve its market position” Business marketers are said to be the most creative players in business operations. The crisis is the real test of these innovators
Gone are the days when entrepreneurs had to toil hard to establish their businesses. Of course, they still have to face issues, but they are few and far between compared to the past. The reason behind this is the ever-increasing
The total cost of business ownership can be staggering, and those costs tend to increase over time. To help improve your bottom line, you need to control your business expenses. An increase in revenue or a decrease in expenditure—no matter
