If you still think of Snapchat as a platform for kids and teenagers, you will miss out on an excellent business opportunity.

After all, Snapchat statistics show that 64% of big brands, such as Audi or Nike, are using this app for business purposes. In other words, they are integrating Snapchat into their marketing strategies.

On top of that, Snapchat is growing when it comes to numbers of users. So, it is easy to see that business owners should consider using Snapchat as a part of their advertising efforts.

Without further ado, let’s take a closer look at the features of this social media platform.

What Is Snapchat in the First Place?

When it comes to the number of active users, Snapchat cannot compete with Twitter, Facebook, or Instagram. Nonetheless, this platform still has an impressive user base.

To be precise, recent Snapchat statistics reveal that this social media has more than 360 million active users!

So, how did it all come to be?

Well, Snapchat first appeared in September 2011. Evan Spiegel, together with two partners, launched a revolutionary social media service. At that time, no one could predict that Snapchat would reach such remarkable levels of success.

Over the years, the company kept growing and evolving. These days, more than four thousand people are a part of the corporation that has its headquarters in San Francisco, CA.

In essence, Snapchat is a social media platform that allows users to post short-term content and to interact with each other.

But how does this look in practice? Let’s examine the features of the app in full detail.

How to Start Using Snapchat?

The Snapchat app offers plenty of options and exciting features, including 3D emojis as well as Snap Maps.

Even so, the basic idea of this platform is that “snaps” disappear after you view them. Likewise, all the content you post will not be available after 24 hours.

Thus, we can see that Snapchat relies on the following premise: create short-term content to provide users with plenty of entertainment.

The duration of the “snaps” can last from one to 10 seconds, which means that your message must be as concise and direct as possible.

According to Snapchat statistics, video posts are the most popular type of content on the platform. In total, videos on Snapchat get around 10 billion views per day!

So, if you want to start using the app, you should first create a profile and come up with the appropriate strategy. After all, not every business will benefit from the use of Snapchat.

What we mean by this is that you should evaluate your target audience and see if they use Snapchat regularly. Keep in mind that women in the US are more likely to use the app than men. Also, it is no secret that millennials and Gen Z-ers are more inclined to use this platform than older people.

Either way, here are the most prominent benefits of using Snapchat for business in 2020 and beyond.

The Pros and Cons of Using Snapchat for Business

If you are asking yourself why you should incorporate Snapchat into your campaign, here is the answer.

First of all, this platform offers a cost-effective way of boosting brand awareness. In essence, Snapchat can serve as an extra channel for your brand by expanding the reach and attracting new clients.

Without a doubt, Snapchat comes with excellent market penetration. Every self-respecting marketer should take advantage of this element.

On top of that, Snapchat can increase sales and boost revenue. With that said, here are the best tips and tricks for using Snapchat as a marketing tool.

Tips for Maximizing the Results of Your Campaign

Whether we like it or not, Snapchat is a unique platform. In a way, that is why so many people like it in the first place. Thus, it is imperative that you quickly get familiar with the fast-paced action that takes place on this network.

On top of that, the following guidelines can be of use as well:

·         Be active and post often.

Regular updates are a must when it comes to Snapchat. At the same time, you should make sure that you do not go overboard with stories.

In most cases, 3–5 posts per day will be enough to provide your audience with fresh yet relevant content.

·         Let influencers take over your account.

A bulletproof method for increasing traffic and attracting new followers is by handing over the keys to your profile to an influencer.

These days, influencers can leave a powerful impact on the audience. Of course, product placement techniques should be a part of the deal as well.

·         Increase the number of followers.

When it comes to increasing your fan base, marketers should always share and promote their Snapchat profile on other media.

By doing so, people on Twitter or Instagram will learn about your presence. Share your code or the link to the profile if you want to grow your Snapchat audience.

·         Offer exclusive deals and promotions.

The power of short-term messages comes into full effect when it comes to creating hype and building suspense.

Well, exclusive deals or product launches are areas where Snapchat shows its true colors. In other words, you should always offer coupons and discounts to your followers on Snapchat. If you get this one right, fans will follow the lead to your website, where you can seal the deal.

·         Always reply to your followers.

Last but not least, it is vital to invest in building long-term relationships with consumers. After all, social media marketing is a marathon, not a sprint.

You need to foster the feelings of brand loyalty if you want to have recurring clients. Therefore, never ignore messages and try to reply to every single user on Snapchat.

Summary

From everything we mentioned, it is clear that Snapchat offers plenty of potential for aspiring business owners.

If you decide to incorporate Snapchat into your marketing strategy, you will add another dimension to your brand. With Snapchat, you can reveal your playful side, which could appeal to a younger audience.

All in all, Snapchat is a social media app that will expand your customer base and boost brand awareness. For that reason, start building your Snapchat strategy as soon as possible.