Image by Thomas Ulrich from Pixabay All startups, small businesses, and large conglomerates require a social media plan—unlike the early days of digital media use when anything went, social media now needs structure. Because social media cannot be discounted in
If you are like me, then starting a blog for your business is easy. One major place you will face a huge challenge, however, is on how to drive traffic to your new blog after you must have started it.
Are blog posts still relevant in 2020 when video streaming is already the norm and podcasts are stealing the show? The answer is yes! In fact, in this very saturated digital world, blogging in 2020 is more important than ever.
I read an article titled Why I turned to Outbound Marketing Again. It was one of the best articles I have ever read on outbound marketing, and I must commend the effort the author put into it. I understand exactly
"Attract. Engage. Convert." The typical sales funnel for an online business comprises four key stages: Awareness, Consideration, Conversion, and Retention. Basically, their sole aim is to grab more quality leads and converting them into customers. But this isn't easy at
Presently, marketing has evolved from outbound to inbound marketing. In fact it almost feels like everyone who knows their business knows the benefits of inbound marketing, and there is no point writing about it. But there was a time – before