One of the most important aspects to focus on is Search Engine Optimization, which has been around for years! If you haven’t gotten into the SEO wagon yet, it’s time you do so now, and that you do it CORRECTLY. Yes, unfortunately, there are some mistakes and misconceptions people have in SEO which ruins their efforts.
That’s why it’s crucial to learn the common mistakes to avoid so you won’t be facing major consequences this year. But what are these strategies to STOP using and other mistakes to take note of this 2020? Read on as I show you the seven SEO mistakes to watch out for.
Seven SEO Mistakes You Must Avoid Doing This 2020
For all website owners, your top goal should be to have an SEO friendly website. Without it, you won’t be able to be seen on top of search engine results pages, which is a huge factor in how many relevant viewers visit your page! Because of this, you should make sure to stay updated with what SEO strategies to do and keep away from.
With that said, here are the common mistakes and strategies to let go of this year:
You Only Focus on Text-Based Content
You probably already know how videos are the top content for today and the future. After all, watching videos is one of the easiest ways to learn, with people today preferring to watch videos compared to consuming other content formats. That’s why YouTube is so popular today!
Besides YouTube, it’s now popular on search engine results pages as well, with Google knowing videos are in and people want to see more of it. Videos take less time to rank compared to text content, having more engaging formats.
So begin focusing more on posting videos rather than just sticking to text-based content. Or, at least include more photos and videos into your text!
You Aren’t Ready For Mobile Users
YouTube and video isn’t the only one advancing, but the use of mobile devices for searching online. Up to 50% of traffic coming from mobile devices, and if your website isn’t mobile-friendly, search engines will consider it unfriendly for ALL searchers, keeping it away from the top results.
To avoid that, make sure that you have a responsive website theme and build it for any type of device. When you tap into mobile traffic, it increases your website’s visibility and keeps viewers satisfied. Remember, page speed and mobile-friendliness are top ranking factors in search engines!
You Prefer Search Engines Over Real People
The problem with some website owners is that they can get TOO into SEO to the point they don’t plan around their target audiences as well. You need to have a balance with both your people and SEO.
Write content and plan out SEO strategies for the real users and not just for search engines. It’s real customers who generate sales and revenue for the business. Search engines are just there to help you be seen by these people, a medium for new customers.
Unclear SEO Goals
You NEED to have clear SEO goals before you even create or release your SEO campaign. After all, if you have no idea what you want to achieve when doing SEO, then you won’t be able to grow SEO or any unclear goal you had in mind.
Before anything else, identify what you want and need from both websites and SEO. After that, you can plan out your strategy and go from there, basing on what you need to be done. Haphazard strategies won’t get you anywhere.
Not Updating With Changes
Just like technologies, SEO is an industry that keeps on changing and evolving. Because of this, you need to keep up with the latest trends and happenings. Google alone brings out new and improved updates once in a while, and if you miss it, it affects your website and you can lose opportunities to gain valuable traffic.
So stay updated and always read on any latest SEO updates and changes daily. Google actually released different updates from the start of the year, so read up and implement strategies around such new happenings.
Still Using Traditional SEO Techniques
You might think that sticking with what you know and staying loyal to effective strategies is best. But with the ever-changing industry, what worked for you before may not work in the future. To keep up with the competition, you need to stay updated with changes and apply the newest (and effective) SEO techniques.
If you keep using traditional techniques, it increases the chances of getting penalized. These go for practices such as PBNs, keyword stuffing, among other methods. With Google being smarter than before, you can do so much more!
Ignoring Structured Data and Conversion Optimization
To stand out, structured data can help you out, heightening the chances of your site being featured on top of results pages.
That’s why you need to focus on both structured data and search features, so search engines and people can look for relevant information easily. Incorporate the search feature on your website and optimize listings for better user experience.
When improving your structured data, base it on what type of content you want to create, such as:
- Product Reviews
- Frequently Asked Questions
- How-To Articles
- Address and Contact Details
Wrapping It Up
With a whole new decade and era will come more technology and advancements to keep up with. So it’s time to say good riddance to ineffective habits and practices, especially when it comes to SEO for website owners and businesses. This is so you can move forward with newer practices to have you accomplish all your goals!
I hope this list of what SEO mistakes to avoid doing helped you out. So don’t wait any longer and make sure to follow.
Do you have any questions or would like to share your tips and experiences on SEO? Share it in the comments section below, all your thoughts are much appreciated!